Mai 2026
OMR Festival
Moritz Lambrecht Influencer marketing for online stores
I’m Co-Founder and CEO of Ad Specialist. Since 2019, my team and I have been building influencer marketing for online stores that pays off. We measure it by new customers and CAC, reach alone doesn’t count for me.
As featured in
I turn creators into the most profitable acquisition channel
With Ad Specialist, I build influencer marketing for online stores so that it brings in new customers predictably. For HelloFresh, Emma, Enpal, Upway and more than 300 online stores in total.
MagicHolz generated over €1m in revenue through creators with us in 6 months. For Upway, we’re the lead media agency in Germany. And Duschbrocken turned YouTube into an acquisition channel with us in 14 months: almost one in five new customers now comes through creators, at a CAC of €25 instead of €38.
My yardstick is CAC. Every booking is calculated beforehand and measured afterwards. We pick creators by their audience, follower counts don’t really matter to me.
I share what works on stages like OMR Festival in 2024, 2025 and 2026, and regularly on YouTube and LinkedIn. You’ll find exactly how we work on adspecialist.de.
Results that matter Beyond reach
New customers, CAC and revenue from real client campaigns.
6.8xROAS275,102 €Net revenueE-commerce · YouTube · Podcast275,102 € revenue from a single placement
Read the case study
6.68 €Per order7.7xROASE-commerce · YouTube · TwitchOver 4,000 conversions from a single placement
Read the case study
3,877New customers25 €CACE-commerce · YouTubeYouTube became a measurable acquisition channel in 14 months
Read the case study
1,575Conversions5 €CACE-commerce · YouTube€156,000 in revenue from a single placement
Read the case study
Scaling online stores since 2019 with influencer marketing
Over the past 7 years, we have managed more than €100m in influencer spend and over 20,000 campaigns. That experience goes straight into your first campaigns—helping you find winners sooner and build a profitable channel from the start. It has fuelled our own growth, too: in 2024, the Financial Times and Statista named us Germany’s fastest-growing marketing agency in the FT 1000 ranking.
Online stores
+300
Influencer spend
€100m+
Performance campaigns
20,000+
What clients say about me
“10/10. Moritz is an absolute expert when it comes to data-driven influencer marketing. I can recommend him wholeheartedly. Looking forward to working together further.”
Ann-Sophie ClausFounder, The Female Company
“Moritz is one of the few service providers in the market who understands how to scale with a performance mindset. His approach is 100% data-driven and tailored to each client.”
Christina FreyMarketing Lead, Emma
“Working with Moritz is a real hit for us! His goal is always the greatest possible growth for the client, and he gives 100% for it. A clear recommendation for brands that want to grow fast and performance-driven with influencer marketing.”
Fabienne BöschBrand & Marketing, Upway
“When it comes to fast and simple execution, e.g. in influencer marketing, Moritz is one of the first people who comes to mind. I know I can rely on him for speed and efficient solutions.”
Lisa NieskeHead of Marketing, CLARK
Where I’ve spoken recently
On stage, I show what actually works in our campaigns. With numbers from real cases.
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6 May 2025
OMR Festival
“Data-driven influencer marketing” shouldn’t be a buzzword: deep dive into the MagicHolz 2.0 case
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18 March 2025
All Social Conference
Data-driven influencer marketing in 2025: gut feeling is history
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7 May 2024
OMR Festival
Influencer marketing at scale: how to reach €1m revenue in just 6 months
My OMR keynote 2026
How to scale influencer marketing in 2026. The full keynote as a recording, in German.
Want to win new customers predictably with creators?
Then let’s talk. In a first call, my team at Ad Specialist and I look at what’s possible for your store.